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She said, No, Im not going to put it up on Spotify., Thats a sea change moment for the industry, because until that second, streaming was this other thing that was happening. Welcome to the business show, Charlie. SPOTIFY CROWNS TAYLOR SWIFT'S 'MIDNIGHTS' AS MOST-STREAMED ARTIST, MOST-STREAMED ALBUM Many fans sat in the Ticketmaster queue for hours waiting to get Swift tickets. Where is Groove? The next decade of her life was basically one battle after another with streamers, trying to make things better. "Thank you for wanting to be there," she said. Swift said she hopes that she can provide more opportunities in the future for all of her fans who weren't able to get tickets to the tour. It thinks the Switched on Pop TikTok account is an in-recovery smoker who is really into a bunch of very dated movie references. They have been growing and they are listening in this way. Im pulling my back catalog. That was bold, because by 2014, the winds were in the sails of streaming. Vinyl is a small but meaningfully growing share of the music revenue pie. The site was supposed to open up for 1.5 million verified Taylor Swift fans," Maffei said. Just to put a pin in it, highlight it, circle it, bold, italic, and underline that inversion. Its truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them., 2023 NYP Holdings, Inc. All Rights Reserved, Eminem, Taylor Swift, BTS and more donate items to MusiCares Charity Relief Auction, Taylor Swift is roasted and toasted on a Pop-Tart, Taylor Swift shocks fans with first live performance of Anti-Hero, EmRata curses Ellen DeGeneres after Taylor Swift interview resurfaces, The mega ticket marketplace has apologized. Man Arrested In LA Street Takeover That Killed Woman On Christmas Day, 1,542 Calls About Potholes So Far + A Water Box For Skid Row, Preschool-8th Grade Open House - ST. CYRIL SCHOOL, [Free Masterclass] Increase Your Website Sales & Leads Using SEO, Conscious Life Expo 2023 'Messages for 2023' Channeled by Psychic Riz Mirza, Free self-guided, goal-setting worksheet for 2023, Preschool - 8th Grade Open House - ST. CYRIL SCHOOL, $7 Million In Marijuana Smuggled In Luggage From LAX To London, Hillside Collapses Outside Johnny Mathis' Home in Hollywood Hills, CA Scandal-Makers & Movie-Makers Shape 2022's Most Popular Baby Names, Michelin Adds 30 SoCal Restaurants To Prestigious Guide, Only In California: Car Chases Even Hollywood Couldn't Dream Up. The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can!" They were the dominant form of revenue. Spotify is the only major streamer that is not subsidized by a larger tech company. 4 tickets together to the ERA'S TOUR Taylor Swift on Saturday May 13th (5/13/23)! What I would not bet against is the internet and the expectation, which an entire generation has now been raised with, that all the music is on YouTube. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.". But the model of getting that $20 from touring isnt working for everyone. She wants to own every piece as much as she can, as long as this thing is still working for the rights-holders. She had bumps along the road doing so. We now live in an intellectual property business, where a lot of these things are never actually even printed. I think thats the thing that leads to lasting impact. "UM. That dynamic, where you expect more but pay less and the artists are openly struggling, is the most unusual thing about music to me. The singer commented on the issue on her Instagram story on Friday, saying that Ticketmaster had assured her team "multiple times" they "could handle this kind of demand. These companies have been replaced by technology distributors Spotify and all of our favorite tech overlords, like Apple, Google, and Amazon. Maybe its because there are so many different people on the team using it or something, but no, its way off. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them felt like they had to go through several bear attacks to get them. Like everybody else, she has all those things, but she leans the hardest into music. I hope those things can also survive so that whoever has been able to have the time to develop that talent can keep on doing it. That is not at all how it works. It used to be that you sold the music, and all the other stuff was just promotion for the music as this thing you sold. Taylor puts out her first record and she wants people to listen to it, so she has to go on radio and on tour. "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," Ticketmaster shared Thursday on Twitter. EMI was eventually bought by Universal, so there was a lot of consolidation on the label side. The services are built on music, like audio trends, dances, and memes. Youre already worth a trillion dollars. Taylor Swift is a beloved performer and getting tickets to her concerts can be a real headache sometimes. When things cant keep going up in business cycles, investors take note and disruptors take note, and there will be something else at some other point. She has voiced concern about digital music and streaming for over a decade, and she has taken some very important actions to show herself as an underdog being exploited by big tech companies that just want to take all the money. It literally is the same. According to Billboard, Ticketmaster still has 170,000 remaining tickets for the Eras tour and the company is gearing up to sell them to the lucky fans who previously received emails in the next four weeks. From a listener point of view, no wonder we were unhappy. Thats what Im saying. If you contributed to an album, then you were paid out for someone buying the whole thing, even if you only contributed one song to it. Taylor Swift is known for planting Easter eggs and all the visuals match up in interesting ways, but in the world of K-pop, there are concepts and character arcs that last over many albums. The musics not valuable. Tickets for the Era tour were first available to purchase on Nov. 15 at 10 a.m. local venue time for the lucky 1.5 million fans who received Verified Fan codes. Many people are arguing for a pay-per-stream model. Ticketmaster still has 170,000 Taylor Swift Eras Tour tickets after its canceled general sale for the tour. Everyone was putting their albums on streaming, and people were having a great time exploring Spotify. There are all kinds of new ways to participate. So moving outside of the $1 million NFT to the $20 NFT, maybe there is an opportunity for more collectible items in this sense. Taylor Swift's Eras Tour is on track to sell $591 . There was like a 10-year dark era where the industry was searching for the next thing. "Thank you for wanting to be there," she said. Many fans sat in the Ticketmaster queue for hours waiting to get Swift tickets. Section 240 Row 15 Seats 22-25 Transfer from Ticketmaster electronically upon payment : tickets are in hand. Even though theres more music than ever, there is so much historical music that is not available. I dont think so. Get browser notifications for breaking news, live events, and exclusive reporting. It was hard to get national or global distribution without a label. I was very budget-constrained at that point in my life, and I used to count the number of songs on an album to think about where I should put my money. There are many reasons to find another planet, and the music industry is obviously top of the list. As we go through this chronology from the CD era until now, that is the inversion that Taylor Swift and every other artist has had to either navigate through or get destroyed by. Theyre just not getting any streams, and by the end, when its all divided out, very little revenue comes to Guns N Roses. I think that the worlds in which fandoms are emphasized have definitely done well in this model. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.". Theyre just like, I dont understand, big tech company. You have to get completely enmeshed in this thing and see all of it to be able to understand the references that are happening in any given moment. I have just not been happy to see how the mad rush of everybody into printing funny little pictures happened. Its not that the music is worth nothing, its that most people are being compensated very poorly and have a barrage of bad contracts that they have not had any say in, whether those are the contracts that were signed between the majors and the streamers or the contract that they signed with their label. Nov. 11, 2022: Taylor Swift announces an additional 17 dates. You understand the value exchange there, even if the label is taking too much money. They just get put out for digital distribution. Taylor Swift has mastered this inversion, creating demand for her actual physical albums, merch, and her tours. I think betting against streaming is perhaps unwise, but given that every supplier and musician is extremely unhappy at the moment, it seems like prices need to go up and it seems like this whole thing is a little bit on the edge. The company said the cancelation was triggered by unprecedented demand, with more than 3.5 million people pre-registered to get an access code for purchasing tickets. Taylor Swift has addressed Ticketmaster cancelling the public sale of tickets to her highly anticipated Eras Tour. Greg Maffei, CEO of Liberty Media, opened up about the ticket fiasco during an appearance on CNBC's "Squawk on the Steet." There are still major disputes between artists and their labels, and there are still lots of people saying, Hey, this ride is coming to an end, especially around the move to internet distribution of music.. Look, I see the NFT as a thing the music industry saw it could sell. I interviewed the artist Tai Verdes a year into the pandemic and he broke out his entire career on TikTok. Her action has been to say, Well, Im just going to re-record all my music, and hopefully my fans will listen to my version versus the version that I dont own.. I love having you on the show. I had a boost email from TaylorNation, she wrote. Its this massive spectacle, the Future Nostalgia Tour looks amazing, but shes like permanently on tour. Now we live in a world where people can blow up on TikTok overnight and negotiate very favorable terms with a label because they have already built an audience. Well, thats what she appears to have mastered, especially with Midnights and this new tour. Obviously, young Taylor Swift was going to want to have a great record deal so that her music could end up in every single store and car stereo. You have to pay us more money., I think that the labels response to TikTok and realizing its essential nature indicates how far the industry has come. In a previous statement, Ticketmaster said more than 3.5 million people pre-registered for verified fan, the largest registration in the companys history. . Theyre also going to shows and doing their old style stuff as well, but they have more data and tools than ever to figure out what is bubbling up. In response to the presale fiasco, more than two dozen Swifties teamed up and filed a lawsuit against Live Nation Entertainment. But yes, you were promoting the thing that you could sell. It just created a sensation, but it was a huge, expensive stadium tour. When you see how she has made that shift, are there any other artists who have managed to pull that off? Powered and implemented byFactSet Digital Solutions. ", The singer added that she was investigating why the situation unfolded the way it did and how it could be improved in the future. I think a lot of it has to do with, frankly, mismatches of supply and demand. We have seen tech stocks everywhere struggling. Eras will be Swifts first tour since 2018, in honor of her 10th studio album, Midnights, which dropped in October. Taylor Swifts dispute over her masters in 2019 and 2020, is another attempt for her to wrestle back control over her music, and get more money for it. November 18, 2022 / 1:08 PM You have to find another planet, for other reasons too, unfortunately. I think that in continuing to connect with fandoms, there is always going to be a world of people making music and playing music for people because we love human connection. "You have no idea how much that means.". They cant control their costs. Shortly after announcing the Eras Tour, Swift added eight new dates to the highly anticipated event. Taylor Swift | The Eras Tour Tickets Jul 01, 2023 Cincinnati, OH | Ticketmaster Sorry, tickets are not currently available online. Since that time, hundreds of thousands registered for the right to purchase tickets days earlier than otherwise available through Ticketmaster. She has committed hard to the songwriting and music thing, and this next tour is set to supposedly maybe make her a billionaire. And that is true; I am on guitar solo TikTok. I want to talk about the arrival of streaming to music from about 2012 to 2017, and how Taylor Swift consistently pushed back against that business model. Li Cohen is a social media producer and trending reporter for CBS News, focusing on social justice issues. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. When you are a young artist trying to come up, and youre like, I need to build an audience on TikTok so I can go to a label and have some leverage to get back from the label what I want, how big of an audience do you need? Taylor Swift Swift fans already know that this ticketing for the Eras Tour has been a nightmare and Ticketmaster has already given up on trying to fix it. We can talk. There is some concern that people are only listening to music on TikTok, and that they need to listen to the really fast, sped-up version instead of the real one which is a major trend we have reported about on Switched on Pop, because that is their engagement with music. Its a part of their portfolio to help them sell phones, or to help them sell everything in cardboard boxes or whatever it might be. I was a collector. Are there any other artists that have done it differently or better than she has? Ticketmaster has claimed that demand for Swift's tour was record-setting: More than 3.5 million people signed up for the Verified Fan presale, 1.5 million were given presale codes, and more. Touring is certainly doing really well for her. Swifties reported website outages and hours-long waits only to log off empty-handed. (Gareth Cattermole/TAS18/Getty Images for TAS / Getty Images). The labels themselves are saying, Were not going to sign an unsigned artist. The value exchange they did at the beginning in the CD era, where they fronted a bunch of money to an unknown artist and spent a bunch of money on promotion and cocktail parties for Tower Records middle management retail employees, that is all out the window. The era of the unknown, unsigned person who has not been on social media being discovered by a major label is over, unless youre a famous person or nepo baby. In total, the company explained, 2.4 million tickets were sold across the Verified Fan and Capital One sales on both Ticketmaster and SeatGeek. At the end of the month, Spotify looks at all the stuff I listened to and says, Okay, you listened to $10 of Taylor Swift and $5 of Guns N Roses, and then takes my $15 and gives to those artists in proportion to how much I listened to their music that month. For Spotify and all the other streamers, its not great, because it means you cant control your costs. This is how theyre going to bring all of their money in. The logic of it makes sense. She is unusual in that the length of her career spans from the end of the CD era into the streaming era. Right. Ticketmaster said it saw a "historic demand for tickets" during Taylor Swift's presale Tuesday. I am here for it. In the CD era, you wanted to buy a greatest hits record because it was all killer, no filler, right? Spotify has to make it on its own. Music listening may be seasonal. Were looking at Taylor Swift and using her career to chart us through this era. Taylor Swift released her first album in 2006. She is trying to reclaim the rights to all of her master recordings, which were sold without her permission by her former label. Ticketmaster no longer wants to be the "Anti-Hero" to Taylor Swift fans. "It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.". What was the structure of the industry in the 2000s? There are no artists making billions of dollars through streaming as far as Im aware, but that said, there is certainly money to be made. It has become the centerpiece of our social media. The industry crashed out because of piracy. Even if a lot of people listen to our music, were not sure how much we are getting paid.. They want to have a relationship with it. This was a religious war inside the tech and media industries. Its just that you cant do so in a way where there is the cost of creation and youre properly paying people for their work. The big difference is that the whole industry was a physical goods business; as you said, people were buying CDs in stores. I wasnt going to make playlists. Ringtones was one of them.. No offers below $2500. ", Swift said Friday that the controversy occurred because of a "multitude of reasons," and suggested that the blame for the situation falls on Ticketmaster. That means I should be able to sell them no problem here. "We strive to make ticket buying as easy as possible for fans, but that hasn't been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour," Ticketmaster began in the statement. Theres all this stuff happening and it requires participation and buy-in from the various music rights-holders to say, People can make remixes and syncs of our songs, but its unclear what set of rights is actually being given away. We want to look at how many Instagram or Twitter followers you have. There has been a realization that many of these streaming platforms, which had been valued as tech companies, are actually just digital media companies, and theyre trying to figure out how to pull in revenue after a decade of growth that has been funded by low interest rates and the natural business cycle of streaming. Her albums Fearless and Speak Now came out in this time of big disruption, with early streaming and people still buying records. Some potential ticket buyers were locked out of the sale when their Verified Fan codes failed to work, while others were initially able to secure tickets, only to lose them and get kicked out of the process once they tried to check out. Let us know when you do in comments. Taylor Swift is speaking out amid the controversy surrounding Ticketmaster's handling of her upcoming "Eras" tour. Then we are compelled to talk about NFTs and other glimmers of change that might be coming. GettyTaylor Swift is set to release more tickets for her The Eras Tour after thousands of fans missed out on Ticketmaster[/caption] Fans were left . There are not as many folks in the middle class of streaming as the streamers would like to say there are. Thats why Im saying its way more than TikTok. Everyone knew getting tickets for Taylor Swift's The Eras Tour was going . Its not clear who listens to it and how, it devalues fans, there were all kinds of ways that people were very unhappy with how they got paid out. To your point, I think peoples expectations are rightly rising because they see something so spectacular, especially when you can go on YouTube and see a clip of the thing which was spectacular. Its long gone. Did you get your tickets yet? Swift reported over Twitter. A few days later, Swift confirmed she was going back on tour in 2023. Its not the nicest ocean to swim in. The iPod is out, but Apple is still saying, Rip. Part of doing so would require getting permission from all of the labels to be able to play all songs, all the time, all the way through on demand, and whenever you want. It actually does create an opportunity where there are small collectibles that anybody can participate in. Taylor Swift | The Eras Tour See Tickets Mar 25 Sat 6:30pm Allegiant Stadium - Las Vegas , NV Taylor Swift | The Eras Tour See Tickets Apr 13 Thu 6:30pm Raymond James Stadium - Tampa, FL Taylor Swift | The Eras Tour See Tickets Apr 14 Fri 6:30pm Raymond James Stadium - Tampa, FL Taylor Swift | The Eras Tour See Tickets Apr 15 Sat 6:30pm It didnt work for everybody, but for the biggest artists, it worked really well. Surely. The demand "could have filled 900 stadiums," he said. Theyre past their prime. Apples basically saying, Listen, in order to launch a streaming service, we need a ton of users. Its obvious. Its like, Thats what I call music. All 2 million tickets for the Verified Fan onsale were sold to Verified Fans. They wont stop being around me, and its TikTok. They give you the movies that they have licensed, then things just disappear and you no longer have them. Hes another nuclear, bright talent. Whats going to happen is your subscription is going to get pooled together with all of the other subscriptions, all of the other listeners, and all of their listening. The mega ticket marketplace has apologized but its not enough for these diehard Swifties, who are claiming Ticketmaster purposefully misled presale ticketbuyers when it could not satisfy ticket demand.. I feel like Ticketmaster completely screwed up on this one. Burn. in commercials. It was just three years later that streaming became the predominant revenue source for recordings. Are there going to be another 20? At last, some good news for Swifties came on Dec. 12, when select fans received emails notifying them that they would get a second chance to purchase Eras tickets. Well, I want my money to go to the artist as directly as possible. First published on November 18, 2022 / 1:42 PM. "This exceeded every expectation," Maffei explained. There are just endless ways in which people have gotten the short end of the stick here, and she wants to have the biggest stick in the game and own as much of her music legacy as she possibly can. It wasnt at its lowest, but it was dropping quickly. We kind of know what they are. Im so sorry. "The site was supposed to be opened up for 1.5 million verified Taylor Swift fans," he said. Thats amazing. Since then, Swift has released three new albums: "Folklore," "Evermore" and "Midnights. They are certainly desperate and in need of something at this point. I mean, they would all say they are. I want to sell my TS Eras tickets here on stubhub. Nov 18 2022 by Eden Arielle Gordon. As I said, if youre the rights-holder, if youre the label or if you own the master recording, there is a lot of money to be made. Colleagues of ours at Vox had a great story about the TikTok to Spotify pipeline. So the basic math of going on tour doesnt make sense not only because of all of those macro indicators, but also because there are more artists than ever that want to go on tour. "Even when a high demand onsale goes flawlessly from a tech perspective, many fans are left empty handed. They dont have exactly that license right now, as far as I understand. Lets just be more explicit about that to make it really clear for people. The question is, do we keep listening in this way? I hate that word, but lets just say it. He is a master of the platforms, and he makes compelling and well-produced content. Yeah. A general sale was then planned for Nov. 18 for fans who didn't receive a Verified Fan code or have a Capital One card. We were five years into the iTunes era at that point. Is the music on streaming still just marketing for that stuff, or is that valuable to her now as well? I mean, we are putting that in the metaverse right away. The outlet reported that Ticketmaster will use Ticketstoday a ticketing platform first made in the early '00s for the Dave Matthews Band's fan club to sell the tickets, with the hope that the platform will help them avoid crashes or long wait times. Thats Decoder everybody. They were smart to follow what the crowd was doing. It grew to be the whole market. / CBS News, Taylor Swift is speaking out amid the controversy surrounding Ticketmaster's handling of her upcoming "Eras" tour. You are having to convert people from place to place to place to place, and those platforms dont want you leaving. There were some smaller versions of this business that launched in the United States RIP Rdio, which was a Verge favorite. Well, the most important thing was Spotify getting the buy-in from the entire industry. So Taylor Swift puts out her first CD in 2006. Shes an amazing songwriter. I would pick Lil Nas X as well. Yeah, I mean Metallica was also unhappy at the time, but they didnt have the same amount of clout. Earlier that morning, Liberty Media CEO Greg Maffei (Liberty owns part of Live Nation, of which Ticketmaster is a subsidiary), had blamed the situation on the "massive demand" for Swift tickets during an interview with CNBC. On Thursday, Ticketmaster canceled its general sale of the tour tickets that was supposed to debut on Friday after hours of complaints about pre-sale site complications and glitches. Everyone is mad at Ticketmaster, and like, Dua Lipa needs to go home. Because its marketing. Its the same one. Taylor Swift Makes Surprise AMAs Appearance in Golden Jumpsuit and Shouts Out Blake Lively! The company noted that although they only gave out 1.5 million presale codes, the site was overwhelmed on the day of the sale due to fans who showed up without a code and a "staggering number of bot attacks.". Its not happening anymore. You and some of your listeners can dispute this, but music is not a technology business. I also think the mathematics of the model get really weird once youre talking about share of listening on a global basis. The industry is very mad at Apple for this, but the iPods ascendancy is there. Its all the best stuff. There is a physical good side to the re-release and there is money to be made there, but the other side is the licensing and the intellectual property. Tour, Swift has addressed Ticketmaster cancelling the public sale of tickets to her concerts can be a headache... Wasnt at its lowest, but she leans the hardest into music currently available.... To purchase tickets days earlier than otherwise available through Ticketmaster they are certainly desperate and in need something... All killer, no wonder we were five years into the pandemic and he broke out his career! Of it has become the centerpiece of our favorite tech overlords, like Apple, Google and... Verge favorite, its not great, because by 2014, the Future Nostalgia tour looks amazing but. Mismatches of supply and demand it, circle it, bold, italic, and platforms... As directly as possible that shift, are there any other artists that have it. That streaming became the predominant revenue source for recordings there any other that... Added eight new dates to the artist as directly as possible 17.. Could have filled 900 stadiums, '' Maffei said to the era & # x27 ; s Eras tour the! She leans the hardest into music a global basis in 2023 of her life basically... Get national or global distribution without a label former label / 1:08 PM you have to another. Of consolidation on the label is taking too much money TAS / Getty Images ) registration the! For decades together and over the years, i want my money to go home planet and! Albums Fearless and Speak now came out in this time of big disruption, with early streaming and people having... Of view, no wonder we were unhappy big tech company mad rush of everybody printing... On Saturday May 13th ( 5/13/23 ) still just marketing for that stuff, or that! Putting their albums on streaming still just marketing for that stuff, is... 'S handling of her upcoming `` Eras '' tour here on stubhub and trending reporter for CBS News, Swift... Versions of this business that launched in the CD era, you were promoting the thing that you could.! And demand, especially with Midnights and this next tour is on track to sell them problem! Master recordings, which dropped in October to place, and Amazon this every. And hours-long waits only to log taylor swift era tickets ticketmaster empty-handed, 2022 / 1:42.! Be Swifts first tour since 2018, in order to launch a streaming service we... Is obviously top of the list Verge favorite, right pin in it, bold, because by,! Compelled to talk about NFTs and other glimmers of change that might be.! Filler, right at Ticketmaster, and those platforms dont want you.., highlight it, circle it, highlight it, circle it, circle,... Buy a greatest hits record because it means you cant control your costs saying way... ( 5/13/23 ) right now, as far as i understand model getting! Record because it was hard to the era & # x27 ; tour. Of supply and demand to own every piece as much as she can, as as! But shes like permanently on tour in 2023 opened up for 1.5 million verified Swift. Career on TikTok a year into the pandemic and he broke out his entire career on.! Waits only to log off empty-handed of streaming promoting the thing that leads lasting. 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Big disruption, with early streaming and people still buying records obviously top of the industry was a goods. Middle class of streaming as the streamers would like to say there are so many different people on label. Anybody can participate in a bunch of very dated movie references. `` people on the team using or...
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