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They decided on an ad campaign that would, simply, pitch their product. I dont think anyone in the furniture industry does advertising well. Walter E. Smithe Near You in Vernon Hills, Illinois - furniture You can send your sympathy in the guestbook provided and share it with the family. E. Smithe sisters Caitie, Colleen, Meghan and Maureen were introduced to the business at a young age. A few bucks later, the clunker is off to Victory's Bensenville lot. Walter Smithe III and Mark Smithe (the Smithe Brothers) are the sons of Walter Jr, and serve as President and VP/Legal Counsel, respectively. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. Cindy went to college in Iowa and settled there after school. Dont burden yourself with the boredom of a matching wood set. Start shopping. Revenue: $100 to $500 million (USD) Competitors: Linly Designs, Rieke Office Interiors, 57st Design. officially retires, although he still enjoys visiting showrooms and meeting clients. Haute Living is a network of luxury publications with bimonthly regional editions in New York, Los Angeles, Miami, and San Francisco. We are sad to announce that on October 9, 2022 we had to say goodbye to Walter E. Smithe Jr. of Chicago, Illinois. "As furniture commercials go, what the Smithes are doing is great," he says. The implication was that he was doing/looking at something inappropriate. They were each only a year apart, at one point covering all four grade levels at Barrington High School. They got on each other's nerves and learned to talk quickly at the dinner table if they wanted to get a word in. The Smithes had been encouraged to air their outtakes on television after Tim Smithe screened them at an interior design seminar and received a positive reaction from the crowd. Since 1945, we have been Chicago's local source for quality furniture and expert design. Meet The Walter E. Smithe Furniture Sisters - Luxe - Design While it may not be usable 365 days a year, the days that your outdoor space are in fact usable should be embraced. Shop now. They've spruced up their styles, selling more contemporary pieces among their traditional designs. A 2005 advertisement showed Mark and Tim Smithe dueling with CGI-enhanced lamps in an homage to the lightsaber duels of the Star Wars films. Walter e smithe is a high end furniture store, no surprise their ads are geared towards middle aged women from high income households aka suburban moms. Their dad, the company's president, continued filming his signature ads with his brother, Mark, for a short period of time, Colleen said. Walter E. Smithe, Jr., founder of Smithe Furniture, dies at 86 The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. Last year there aas a commercial where the puppet quickly moved to close his laptop when someone came in the office. But the sisters also know they can always turn to the leaders who came before them. And they represented Walter E. Smithe with a sense of drive and zeal that can only exude from the third-generation stakeholders of what has become a household name. Its unnerving. What The Walter E. Smithe Daughters Do . What happened to the Walter E Smithe guys? - Cowetaamerican.com (Antonio Perez / Chicago Tribune). (Last year, Walter E. Smithe resurrected the 1950s-era cartoon that was a holiday staple on WGN-Ch. In the late '60s, the growing family -- there are also four sisters, Cindy, Margie and twins Hope and Amy, none of whom is involved in the family business -- moved to a slightly larger home in Park Ridge. Newlyweds can now register for exclusive honeymoon stays and experiences at 23 of Auberge Resorts Collections luxury hotels and resorts worldwide More, With two movies out this winter, the actress and producer Salma Hayek Pinault is at the top of her game More, The star of A Beautiful Noise, which just opened at the Broadhurst Theatre, is a big Neil Diamond fan More, The writer and actor makes his Broadway debut in his just-opened play Aint No Mo More, After flying high in the hit sequel Top Gun: Maverick, Glen Powell stars in the new film Devotion, out now More, It's not enough to just be smart. Not as long as they keep the commercials clever and topical, O'Neil says. Four sisters carry the Walter E. Smithe brand into the future Whoever said brick-and-mortar is dead hasn't met the Smithe sisters. Or "Hardrock, Coco and Joe." 2023 Zoe Communications Group | 332 S. Michigan Ave., Suite #LL-M974, Chicago, IL 60604 | 708.386.5555 | Website by Web Publisher PRO, ParentEd Talks: Free Virtual Speaker Series, A Concerned Parents Guide to Gun Violence and Gun Safety. Walter E. Smithe Furniture, Inc. Marketing Contacts Contacts (5/9) Name Title State; Walter S. President & Chief Executive Officer . You may also light a candle in honor of Walter E. Smithe Jr. or send a beautiful flower arrangement to the funeral . Customers were more concerned with what we were selling versus the people who were selling it, she adds. Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake. 1 Early life; 2 Television; 3 Personal Life; 4 References; . The Smithe brothers commercials Chicagoans are used to were great for getting the Walter E. Smithe name out, but the new ads put the focus back on the furniture and design services, said Meghan Smithe. Multi Location Business. walter e smithe furniture & design. In one of their most memorable ads, the four women get into a food fight -- spaghetti and red wine included -- and seemingly destroy a bright white couch, which is then scrubbed clean. - Timmy: Dressed as an old-time newspaper boy, 10-year-old Timmy appeared in dozens of commercials in the '70s for his uncle's Long Chevrolet dealership in Elmhurst. We can be real nimble when we're this tight and this spread across the business.". Primary Address. Contact Information. There's a lot of blurred lines, and we have to learn when to defer to each other.". Chicagoans came to know and appreciate the three Smithe brothers who starred for years in quirky TV commercials touting their family-run furniture company. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. Hauldren -- an advertising copywriter who created the character -- first appeared in the ads in 1973. Explore. So, somewhat reluctantly, they let themselves become the public face of Walter E. Smithe Furniture. "By being so close and meeting so regularly, we're all in the loop with what's happening in each other's sphere. Get 5 free searches. CHICAGO (CBS) -- Walter Edward Smithe Jr., the founder of Chicago's Walter E. Smithe Furniture & Design, has died at the age of 86. "That's F-A-M-E, with an E". You may have noticed a change lately in those Walter E. Smithe . Reaching a younger demographic and expanding their clientele has required some creativity, the sisters said. Or using a new high-tech application to keep couch fabric truly worry free from childrens spills, everything from spaghetti sauce to Kool-Aid. His four daughtersMaureen, Meghan, Caitie, and Colleenare now the new faces of this historic Chicago brand, a spot he and his brothers held for decades. I was probably in elementary school when I would come in to work in the warehouse, sweeping for a nickel, Colleen says of the brand, which first opened in 1945. He was still spending weekends at Smithe furniture showrooms until recently and he volunteered for many years for Habitat for Humanity, building houses in the U.S. and Central America. (Antonio Perez / Chicago Tribune). 1428, hollyhunt.com) has expanded its Great Plains textile offering with the Foreign Affair collection, which has a mix of warm and cool neutrals. In the late '60s, the growing family -- there are also four sisters, Cindy, Margie and . "What about you and your sisters?". Even if you weren't sure that Walt, Tim and Mark Smithe were brothers -- yep, those Smithe brothers, of "Walter E. Smithe, you dream it, we build it" fame -- their banter at a recent commercial shoot was a dead giveaway. Whether bringing in color as an accent or making a big statement with a lot of color, your home will feel instantly transformed and personalized. That collective experience comes in handy ahead of any major decisions. Chicago Furniture | Walter E. Smithe Furniture & Design | Meet the Smithes Walt (actually Walter Smithe III), 45, is president and general manager of the company; he and his wife have five kids and live in Barrington Hills. When autocomplete results are available use up and down arrows to review and enter to select. My hope is to inspire people to slow down enough to talk with a designer and hopefully buy something.. First published on October 12, 2022 / 3:27 PM. Read on to find out more about pelvic floor therapy and how it's growing in popularity among postpartum women. Here, get to know this powerhouse quartet. 2023 CBS Broadcasting Inc. All Rights Reserved. ", Says Tim Smithe, "Pop culture is always changing and so are we.". Sibling revelry - Chicago Tribune Spoken like the daughter of a true "shop owner," as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. "In what seems to be their unending and over-the-top zeal to self-promote, they just may be helping drive traffic," he wrote, adding, "If nothing else, the advertising suggests the chain has some suits with personality attached. Let's go Cubbies! ", Instead they talk about the U2/iTunes takeoff, the brothers' version of "The Apprentice" or the Olympic parody from last year. You can still be a fun premium brand (Virgin, for example) but this is Family Dollar-type schtick. The company offer of a free DVD generated a huge response, and more than 60,000 were given away.). But one by one, they followed Maureen's lead and rejoined the family business. Moms of 17 juggle the Chicago-based family business It's all a part of an effort to hang on to the company's loyal customers while persuading younger shoppers that Walter E. Smithe isn't just their parent's go-to store. The store, which has 10 locations in the Chicago area, has been open for nearly 75 years and has faced all the challenges of . [6], One of Walter E. Smithe's most discussed commercials aired in late March 2006. "It was kind of a neat way to kick off our involvement in the business as a group.". Smithe says that doing everything in-house allows them to be quick on their feet. Additional partnerships with the likes of Cynthia Rowley and Ellen Degeneres have exposed the company to a new customer base. What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. walter e smithe. "It's been about reworking how we approach visually what we want to convey about the product that we're selling," Meghan said. "It's never gone completely crazy -- no one can say that one commercial will bring customers in -- but we kind of thought it re-established us in the marketplace. Warehouse workers go over every piece of inventory awaiting delivery with a fine-tooth comb, looking for things an untrained eye would never see. Press question mark to learn the rest of the keyboard shortcuts. But shes quick to point out that the business is still very much a multigenerational effort, noting that their 81-year-old grandfather still regularly meets with clients. A new collection at Holly Hunt, discounts at EuroFurniture, a First Friday event at Hubbard Woods Design District, and more. Kneen & Co. (399 W. Fullerton Pkwy., Ste. We've got the radar out for that," Tim Smithe says. October 12, 2022 / 3:27 PM This led to the development of Walter E. Smithe Furniture & Design. If you are ready to get grown-up furniture, this place has a very nice selection, with helpful staff who can guide you toward the proper colors, scale, and what looks nice together. The sisters left for college with a few prized furnishings and a work ethic that became a permanent fixture in their lives. Trendwise, Caitie says the color gurus at Pantone were right on when they selected a bright shade of green as Color of the Year. Rocketreach finds email, phone & social media for 450M+ professionals. Tomorrow, Hubbard Woods Design District (Green Bay Rd. Currently, there are 3 generations involved in the business: Walter Smithe Jr is retired, but regularly visits the showrooms. "That was the best part," she said. Walter E. Smithe Furniture, Inc. is headquartered in Itasca, IL. Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. Even their more than 250 employees are treated like family. They've been able to weather the unexpected storm of the coronavirus pandemic. Colleen Smithe, Director of Advertising Now, there are 12, a 115,000-square-foot headquarters in Itasca and more than 550 employees, and this year Walter E. Smithe Furniture will do $100 million in sales. Colleen Smithe - Director of Advertising - Walter E. Smithe Furniture Walter E. Smithe Furniture & Design - Maureen Smithe and Caitie Smithe "It was kind of ingrained in us," Caitie Smithe said. There is no true balance for moms in our situation., We cant be everything all at once, Meghan says. Subscribe for free today! "It almost feels like the business is, in a weird way, a member of the family. Walt and Tim mocked Mark's new haircut. Chicago, IL. There have been more than a thousand of them since, and thanks to the magic of cable TV he is now a national celebrity. With 10 years of advertising industry experience, Smithe Parker, daughter of President Walter E. Smithe III, has worked with high-profile advertising agencies in Chicago. The commercial included the tagline "Change the Name, Change the Luck", a reference to the Cubs' decades-long struggle to reach the World Series. Regarded as top performer within the account and the Agency, as a result of consistent over-delivery, passion to grow the business . Some have criticized the spots for underemphasizing Walter E. Smithe's actual furniture products. Walter E. Smithe Jr., founder of Walter E. Smithe Furniture & Design "We have wonderful clients who are my generation or older, but we have to figure out how we cater to this new generation that's setting up households now. Lewis Lazare. Walter E. Smithe Jr. also earned a master's degree in Anthropology at Loyola University Chicago in 1980. You could say that the Smithes are a bit obsessed with quality. And Amy is a singer and songwriter. But he soon returned to the family furniture business that his father first started in 1945, and pioneered the concept of custom-order furniture in the Chicago area. The Smithe sisters now serve as the face . The Smithe sisters - Walter III's daughters Maureen, Meghan, Caitie, and Colleen - are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. Maureen Smithe and Caitie Smithe had the pleasure of working with Chicago's own Mr. FixIt, Lou Manfredini.Such a nice guy and a true Chicagoan! "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years," Meghan said. Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. Chicago's Best Furniture and Expert Design. Walter E. Smithe Furniture is a company located in Itasca, Illinois, United States. Then he and Thorson meet with his brothers and throw ideas around.
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