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BodyICE Kids was again borne out of necessity. Recovery would mean a lot of surgery, and at least a year out of competition. Career Highlights Olympic Winter Games 2010 - Gold, Vancouver Olympic Winter Games 2002 - Eighth, Salt Lake City Anybody wanting to fulfill their physical and mental potential. I had a couple of prolapsed discs in my back which I jumped with and endured all season. I felt helpless. I just wanted things instantly, so I often derailed myself; I often jumped through injuries I over-trained. ', but it was also exciting that I had the drive to keep going." However, taking inspiration from compatriots and teammates Jacqui Cooper and Alisa Camplin, both of whom have suffered similar knee injuries, the then 24-year-old Lassila vowed to return to the sport when she recovered. The product was fantastic I just hadnt got the finished product with my logo on it, which is a pretty important part, I suppose. What are the possible consequences of playing with pain or injury? So I was pretty determined to get rid of that first line of stock, so I could be proud of the next one with a nice, new logo.. Hold that vision that youve got for yourself, create the plan, [and] trust the process that youve put in place.. Source: EPA/Friso Gentsch. However in 2005 she ruptured her Anterior Cruciate Ligament (ACL) and underwent radical surgery which enabled her to recover and compete in the 2006 Turin Winter Olympics. [16], In 2018, Lassila appeared as a contestant on Australian Survivor: Champions vs. But is this really the case? This work involved working closely with a mental trainer, Jeffrey Hodges, who Lassila credits with helping her define, and see, the vision she needed to make a comeback. Instead of icing her nether regions with a frozen condom, Lydia came up with BodyICE Woman, postpartum ice packs. I got my first order in and it clinched the importance of communicating the finer details to manufacturers. But there was one major incident in the final two months of my pregnancy that really highlighted that fact: That was the tragedy surrounding Alisa Camplins baby boy, Finnan. I wanted to achieve my potential, I wanted to reach all those goals and knew that perhaps I needed to change something. But all planning aside, I dont think any mother is ever fully prepared for childbirth and what your body is going to experience during that process. Theyre all important things its not fair to say theyre not all-important.. Hell, Im an elite athlete! What do we need to focus on? Without those things, I get pretty moody! 2023, BodyICE Australia. "I have loved every minute. [7] If she had 'landed' it she would have been the first woman to do so, but she landed hard[8] and 'slapped' down on her back on landing. I never saw starting a business as a risk because up until that point, I never had a job before, other than being an athlete. For Lassila, managing all these things involves drawing on another skill shes perfected throughout her sports career: compartmentalising. "Thats when destiny opened up before me, and a new challenge was presented one that would change my life forever. He wasnt the kind of guy who would naturally goof around and play with kids, let alone babies, as my brothers would, so it was such a beautiful moment to see him become a dad for the first time and to see him fall in love with our son the moment he was bornas did I. [5] She is married to Lauri Lassila,[1] a Finnish former professional freestyle skier, whose career included placing 2nd in moguls at the FIS Freestyle Skiing World Championships in 1999. My preparation was perfect and my mind bulletproof. The leader after the first jump, Xu Mengtao, had the last jump, but scored more than 25 points below Lassila's second jump to fall down the rankings into sixth, due to a failed landing. However, she did not make it past the qualification rounds in Korea, which marked the end of her sporting career. MYPHYSIOwas established in 2004. Even when she is not across the other side of the world, she still conducts most of her business meetings over Skype. INJURIES Lassila underwent radical anterior cruciate ligament surgery in 2006 which saw her return to competition eight months later. I never set out to inspire other people, but, its a nice bonus to have done so. Copyright © 2023 Private Media Pty Ltd. Publishers of smartcompany.com.au. With her fashion brand, Carolina Lifestyle, forced to close its nine retail stores in Sydney and Melbourne, Carolina describes the arrival of COVID as if someone had turned the tap off. But in a moment few will forget, she tore her knee apart after landed awkwardly and in agony at the Torino Olympics. Cue lightbulb moment: Ding. She then took two consecutive golds, in Deer Valley in February, and in Moscow in March. You can see Lydia chatting with I Dont Know How She Does It below (post continues after video): I cant say I enjoyed being pregnant. And you imagine them over there in the distance and you see them, and you see how they are carrying themselves. Its proven for me, so I would want to apply the same kind of system to my business.. Okay, what are some of the challenges Im going to face in order to do that? she said. If you wish to change or create a new subscription, please call 1800 070 535 Monday to Friday 7.30am 6.00pm & 7.00am-11.30am AEST on both Saturdays & Sundays. We recognise that their sovereignty has never been ceded. People ask me, how do you come back from something like that? Instant relief Ding Ding Ding Ding!!! Enter BodyIce. After several operations, she returned to the international circuit in the 2007-2008 season and to her standing of world no.1, winning the FIS World Cup in her discipline the following winter. Saturday 8am-12pm, Come visit us at: I pushed my own boundaries, leaving me with no regrets. South Georgia & South Sandwich Islands (GBP ). Right now, Im going to go back to future Lydia, the Lydia that I want to be, the one thats going to nail these next two jumps and come home with Olympic gold. As usual, it wasnt difficult to decide what I wanted, but coming up with a plan as to how was going to be more challenging. My dad always ran his own construction company, he always had his own business, so for me, it was never ever a big deal at all. Having gone so high and so big, the Australian landed on the back of her skis and fell backwards onto the snow. It shook me up and I backed off on my training. After a well earned break traveling the world, I fell pregnant in August 2010. Additionally, especially in overuse injuries (which account for over half of the injuries experienced by adolescent footballers), tissue damage can already have occurred prior to you feeling pain or performing poorly. It was so precious, so intimate to finally meet our surprisingly blond little boy. And it happened exactly how I planned it to, she said. The same year, in November, she explained: "I contemplated coming back in April and May. COVID Update: My Physio GESAC and Brighton Open for Essential Treatment! I love working from home or wherever my laptop is and the lifestyle that provides. Fractures. I needed to ice my knee constantly to help with the swelling, pain and inflammation, and couldnt find a product that would stay in place and stay cold, Lydia explains. We couldnt have picked a better day, either: May 8, 2011, Mothers Day! I was balancing this bag of ice, a shopping bag of ice on my knee between two chairs, and it was leaking and slipping all over the place. We know that more than half of adolescent athletes have played the sport when injured, and almost as many athletes report hiding or downplaying an injury so they could stay in the game. Founded by Paediatric Dietitian Olivia Bates, the brand is a literal game-changer for busy parents who want to make sure they are feeding their family healthy nutritious meals but dont have time to make them from scratch. Between 2002 and 2005 she was ranked second in the World. Any Questions? I wasnt sick or anything like that, but I didnt particularly like being pregnant. Away from the sporting arena, Lydia is a mother of two boys. This program is now delivered through an online platform Physitrack which facilitated communication with Lydia and her support team, and progression of her program wherever she was training over the following months. As part of The Will To Fly movie night extravaganza, My Physio hosted a workshop for physiotherapists in our GESAC clinic. At the beginning of 2017, Lassila returned to competition in a bid to return to the Winter Olympics for 2018. Id put it down to the selfish athlete in me. If there was a minor hiccup, you could easily adjust. A Melbourne-based Certified Carbon Neutral sport and wellness brand that makes area-specific ice and heat packs to help people recover from injuries using natural cold or heat therapy-specific ice. I broke new ground and became the first woman to perform the quad twisting triple, a trick only men have mastered. She found that after undergoing 2 knee reconstructions, and the birth of her first child, Lydia had developed some unhelpful adaptive movement patterns, and had poor activation and strength of the stabilizing muscles that support the spine. It is a science based program that is proven to work for all levels of ability and fitness including: To learn more about the program, or how My Physio can help you Bounce Back from pain or injury and achieve your goals, drop in to My Physio reception for a chat, call to speak with one of our physio team (PH. Lydia Lassila OAM (ne Ierodiaconou) (born 17 January 1982) is an Australian Olympic freestyle skier gold medalist who competed in the 2002, 2006, 2010, 2014 and 2018 Winter Olympic Games. She reported that most of her problematic injury was her lower back pain. Knowing how to achieve it is another, says Lassila. I graduated from university with a Bachelor of Applied Science, which was not going to help me with anything running my business. Not in conjunction with any other offer. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the latest business news, funding information, and expert advice. When Lassila was first starting BodyICE, her first order of products werent quite what she expected: I got my first order in and it clinched the importance of communicating the finer details to manufacturers. You already have a current subscription with us. But Grace Brennan knew there was so much more nuance to the situation. It was also a change from how she operated in the past. We promise not to clutter your inbox. The next step was for Lassila to connect with that future version of her self and open up a dialogue. Lydia Lassila OAM (ne Ierodiaconou) (born 17 January 1982) is an Australian Olympic freestyle skier gold medalist who competed in the 2002, 2006, 2010, 2014 and 2018 Winter Olympic Games. About. ISBN: 9780980597332 Renewals occur unless cancelled in accordance with the full Terms and Conditions. If you are interested in a rewarding change of direction, we would be delighted to discuss opportunities. The product was fantastic I just hadnt got the finished product with my logo on it, which is a pretty important part, I suppose. I even thought, Oh my God, when is this feeling going to come? I figured if I needed it, then so would millions of other women! With her A Team, Lassila got really detailed with this plan for achieving her dream of representing Australia again. But in her words, my Olympics were over, just like that, for another four years after the blow to her knee. But Lydia smiled, blew kisses to the crowd, then hugged her Belarussian friend Alla Tsuper, 30 years old and a fellow mother, who was due to be crowned Olympic champion. In Lydias words: I had just returned from 3 months on the Aerial Skiing World Cup circuit in a world of pain and on the brink of quitting my 2014 Olympic campaign. And now, her pain has fuelled the 38-year-old's mission to create her second brand in Zone. Then I get back home and I make sure I spend good quality time with my kids and Im not checking my phone or my emails at the same time, or trying to teach them how to read while cooking dinner. And pretty much at the same time, I spat the words out, bing, a lightbulb goes off idea!. With very few effective and attractive options on the market, Lydia designed her own family of gorgeous gel bead ice and heat packs to soothe knocks and bruises or comfort the little ones in our lives with warmth. I then chose the best one and placed an order. In fact, he did not have that natural paternal instinct. ), An over-achieving mum, athlete and entrepreneur, I was keen to mine Lydias brain in an effort to find out how she does it all. So, in frustration, I decided to make my own. I had a second chance to make my childhood dream of being an Olympic champion a reality. Not in conjunction with any other offer. Gemma Peanuts two year (in)fertility journey, Matty and Sarah Fahd of TMRW Kids on building a brand with purpose, By Billies Charlotte Palardis on how building her brand helped her reconnect with herself, Behind The Brand: Carolina Lifestyle by Carolina Giraldo, Growbrights Natalie Norman is on a mission to make families sleep like babies, Behind the brand: When two best friends make baby carrier magic, Meet Liv and Lisa, the brains behind Nourishing Bubs, Amazing Grace: How Grace Brennans Buy From The Bush movement changed the way we shop. "That's when destiny opened up before me, and a new challenge was presented - one that would change my life forever. She is of Greek-Cypriot and Italian descent. Unable to sleep on the plane flight back to Australian from Torino every time I closed my eyes, the nightmare of what had happened just kept replaying over and over again Lassila got out a journal and started sketching what would become her first range of BodyICE products: ice and heat packs that could fit on any joint or area, and stay there. Prices after the introductory pricing period may be varied in accordance with the full Terms and Conditions. Multitasking is too overwhelming! SmartCompany acknowledges the Traditional Owners of the many nations across Australia, and pay our respect to Elders past and present. Lydia won the World Cup in 2009 and came into the Games in top form after setting a world record score in January. You'll also receive messages on behalf of our partners. Enter Lydia Lassila. She is a born acrobat who quickly took to gymnastics, "consumed" by the idea of becoming an Olympian. Gold in Vancouver 2010, Bronze in Sochi 2014. My story is over and thats OK. Im ready for it," she said philosophically after the event. His second name is Erik, after his grandfather Erkki in Finland. On 20 October 2010, Lassila was awarded the prestigious 'TheDon' award by the Sport Australia Hall of Fame,[2] which recognised her ability to inspire as well as her achievements during 2010, including her gold medal performance at the 2010 Winter Olympic Games. For me, the vision is key, she told the room. Lydia Lassila, a 31 year old elite aerial skier, presented to us in March 2013 with multiple musculoskeletal issues. Excerpt courtesy of The Slattery Media Group Pty Ltd, all rights reserved by the publisher. At BodyICE, we specialise in area specific ice packs for injuries. [6], Lassila achieved a bronze medal in the Freestyle Skiing Women's Aerials event. At Cypress Mountain, the venue for aerials at the 2010 Vancouver Games, Lydia started by taking ninth place in the qualifications on 20 February, making her one of the 12 finalists. Our Woman and Kids range followed in 2015 after (again) my own experience with childbirth and breastfeeding, and then having toddlers running wild and on the loose! We use cookies and similar technologies to provide the best experience on our website. In business I basically wanted to replace the option of frozen peas when someone gets injured and help them recover from their injuries, she said. Lydia Lassila grabs her knee after she crashed at the 2006 Winter Olympics (AP Photo/Peter Dejong) Source: AAP I was pretty emotionally scarred, mentally, and physically. While wholesale accounts still make up 70% of the business orders, Lassila says online sales are being boosted by social media influencers who are particularly keen on the brands range of products for women whove had children. BodyICE has played an integral part in Lydias recovery and management of all kinds of injury, helping her reach the pinnacle of her sport. Listen to her talk about childbirth here: We met with my obstetrician, Dr Peter England, in Melbourne, to discuss our plan. Lydia capped Australias most successful Winter Olympics with a spectacular jump that delivered the aerial skiing gold medal. I wanted to create ice and heat packs for kids that are non-threatening, fun, colourful and most of all, instantly soothing in times of need. But while sitting in the Olympic village in Torino, nursing an injured knee, she recognised the seeds of her business. Late and I had already decided in Vancouver that I would have a break from aerials to start a family and then go back to defend my title at the 2014 Sochi Winter Olympics in Russia. Lassila, who suffered a severe knee injury in qualifying at the Olympics four years ago and required surgery, is the second Australian woman to win gold in aerials, the first coming in 2002 by . Finding the time to get everything done! So for a name like Kyle in Australia, it would sound like Kuu leh in Finland. It was a great buzz after winning the gold medal. There are elements that we cant control. If youre lucky enough to have a trauma-free birth like mine was, you have the option of going and staying there instead of the usual hospital ward. RRP: $29.95. So I was expecting this nicely sewn-on label to come back on the neoprene straps. [17] In the beginning of the game, Lassila dominated in challenges, winning for her tribe in many instances. Lassila has always run BodyICE remotely, largely from a single laptop, as her training schedule means spending large amounts of time overseas. Out of pocket expenses for Medicare EPC services may apply. She returned to the World Cup circuit with a sixth place finish in Lake Placid on 14 January 2017. Olympic and Specialist Sports Physiotherapist Trish Wisbey-Roth (founder of the Bounce Back spinal strength and stability system) lead us through a case study of Olympic champion Lydia Lassila. cost) every 4 weeks unless cancelled as per full Terms and Conditions. Free to sign up. We set the goal: win the Olympics. Contenders, "Lydia Lassila (Ierodiaconou); Sochi 2014", "Lydia LASSILA; Freestyle Skiing; Australia - Sochi 2014 Olympics", "Ladies' Aerials - Final Results Summary - 2010 Winter Olympics", "Sochi Winter Olympics: 'I've left my mark forever', says emotional bronze medalist Lydia Lassila", "Sochi Winter Olympics: Defending Olympic champion Lydia Lassila takes bronze in the ladies' aerials final", "Lassila honoured as AIS Athlete of the Year", "Lassila named Victorian Sportsperson of the Year", "Australian Ski & Snowboard Awards - Ski & Snowboard Australia", "The Will To Fly Featuring Australian Aerial Skier Lydia Lassila Is The Most Inspirational Movie of the Year", "The full list of Channel 7 Winter Olympics commentators for Beijing 2022, including Lydia Lassila and Steven Bradbury", "Network Ten celebrates Survivor Australia's solid ratings but will they last? With two young children, Olympic training and a growing business, Lassila is well aware of whats involved in juggling equally important, yet competing, interests. Alicia Galaz, left, and Libby Adame. Our Privacy Policy includes important information about our collection, use and disclosure of your personal information (including to provide you with targeted advertising based on your online activities). This option is only available where expressly indicated with the offer. With a background in film, feminism and culture journalism, Viva brings her curiosity for storytelling to her role as Culture & Lifestyle Editor at Kiindred, and loves offering advice and tit-bits to other parents - it takes a village! Surrounding herself with an A Team was not only necessary to get through not only the trauma of her injury in Torino, but also to develop the right plan for her to become the future person she could see in her vision. See www.geelongadvertiser.com.au/subscriptionterms for full details. She is the second Australian to win an Olympic gold medal in aerials, after Alissa Camplin in Salt Lake City in 2002. I dont think having children really changed how I operated my business, but it did inspire my next line of products in BodyICE Woman and BodyICE Kids. In 2016, a magnificent documentary, The Will to Fly, was released, recounting her journey and her ambition to do what no woman had ever done before. I also try to compartmentalise as best as I can and just focus on one thing at a time. BodyICE creator and founder, Lydia Lassila worked closely with Jeffrey . But at age 16, an injury ended her gymnastics career. All in all it was very successful: perfect baby, healthy mum, no tearing, good to go. Nourishing Bubs is changing the face of the Aussie baby food industry one veggie-loving little one at a time! And I got rubber, but it was screen printed and so every time you stretched the neoprene fabric, my logo would crack into pieces. I found balance, I found challenge in starting up my own business and operating it from my laptop remotely, and Im 100% sure thats made me one, a much better athlete, a much more balanced athlete, and a more wholesome person.. At that, Lassila, one of Australia's toughest competitors, having fought back from an horrific knee injury at the Turin Winter Olympics to win gold at the Vancouver Olympics four years later . "I entered the 2010 season with only one goal to win the Olympics. At the same time, BodyICE continues to grow from a predominantly wholesale business for hospitals and surgeons (Lassilas first customer was her own surgeon who was impressed by the BodyICE pack she wore into one of her appointments), to one that is now finding a new audience online and in retail stores. Trishs expert and incisive approach, combined with Lydias hard work was rewarded. I think at the time, I needed a bit of a distraction from my injury and the trauma of it, so starting a business was the perfect distraction! When I got home I also began lobbying for the water ramp that I had briefly discussed with Australias Prime Minister, Kevin Rudd, over the phone in the immediate aftermath of my gold medal jump. Vancouver was about the gold. In all my years as an athlete, there hasnt been an experience I could compare it to. I trained within my comfort zone and everything was going as planned. So Late had his list and I had mine, and it was quite a challenge to meet in the middle and find this happy medium of a name which would work across both cultures and not get mispronounced. My dad always ran his own construction company, he always had his own business, so for me, it was never ever a big deal at all. Lydia joined Holly Wainwright on the latest episode of I Dont Know How She Does It. She found that after undergoing 2 knee reconstructions, and the birth of her first child, Lydia had developed some unhelpful adaptive movement patterns, and had poor activation and strength of the stabilizing muscles that support the spine. I always tell them I am an ordinary person just trying to do extraordinary things while believing that if you want something enough, youll find a way to make it happen. On this Wikipedia the language links are at the top of the page across from the article title. The end result, BodyICE, a no-fuss ice and compression system that comfortably secures around injured joints and body parts. With time off her skis in rehabilitation and recovering from surgery, Lydia became frustrated with the inefficiency of current cold therapy products on the market that leaked, slipped and were not cold enough. Aerial skier Lydia Lassila battled excruciating knee injuries to make it to the pinnacle of one of the toughest and most risky sports on earth, earning a number 1 world ranking and an Olympic gold medal in the process.

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